I recently attended a panel on creator and influencer business trends and one general concept stood out above everything else: the growing importance of what I call Trust Equity. In a world where everyone is chasing algorithms, the creators building real businesses with true push power are the ones building trust that converts. And the importance of having legal representation that understands the value of this currency and ensures it is reflected in your deals, is more impor

Representation in the Creator Space Is Evolving Fast Creative Artists Agency (CAA) recently made a significant move that confirms what...